Samantha Eisen Shares her Journey as an Interior Designer

Samantha Eisen's Bayside Residence portrait shot

To successfully merge luxury and practicality in interior design is a true art form. Spaces that are a pleasure to use, to be in and to observe. Designer Samantha Eisen effortlessly intertwines the two in her projects, drawing on personal collections, art a nd beautiful materials to create spaces that are both exceptionally liveable and aspirational. Her Bayside project feature shines in Issue 7 of Figs & Feta, a spread worthy of every page it graces. Her design sensibility and authenticity complimenting page after page of equally strong women across a broad spectrum of professions and expertise.

The Bayside Residence

The Bayside residence is the perfect example of Samantha’s ability to envisage such homes. The project respectfully acknowledges the heritage of the building while breathing fresh, contemporary life into its bones. It’s unashamedly a family home, where spaces for togetherness and solitude, entertaining and personal time are all carefully considered.

“Our objective was to create spaces that were timeless and that didn’t subscribe to a trend so that the interiors could accommodate the here and now. It was about bringing our own idea of life into the home which is so personal and means something different for everyone.”

Near and Far

Samantha has developed her skills close to home and also abroad. Honing her talents through years of experience in styling for magazines in Sydney and New York absorbing the creative industries in both cities. Returning to Melbourne after many moons away, she felt drawn to working on residential projects, shifting from the often transient pages of magazines.
“I immersed myself in my client’s life. Real clients and homes provided a different type of creative canvas that is steeped in reality.”
Samantha Eisen's Bayside Residence dining area

Space to Grow

During the recent Melbourne lockdown, the slow, quiet pace allowed Samantha to delve into her deepest desires for the business she had grown. What did she want it to look like? How could her newly formed teamwork successfully but remotely? What sort of projects did she want to work on?
“I finally felt like I had some space. I’m in lockdown looking at my business from an aerial perspective working out what I needed to do for it to succeed. Being still for a moment enabled clarity; a gift in strange wrapping.”
Samantha Eisen's Bayside Residence Mirror Wall

Future Proof

With many more beautiful projects in the pipeline, Samantha and her team are quietly creating some of the most coveted homes for their clients and followers. Grounded in design that is based on an authentic, client-centric approach. They are designed to tell stories, a layered narrative of both the homeowner and Samantha’s distinct aesthetic.
“We want to stay a boutique firm with a focus on quality and to remain connected to the client. It’s a very personal experience for them, that’s the passion and what we love.”
Samantha Eisen's Bayside Residence Seating Area

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